Nuts & Bolts

What would your world be like without customers? Some may have answered, “a lot easier!” But truth of the matter, without customers you wouldn’t be in business very long. Customer service has always been key to growing your business. July 15 is Get to Know Your Customers Day, so what better time to remember how important those customers are to your success? Here are some ways to really get to know your customers.

Make it personal
Pick up your phone and call some of your best customers. This will show them that you truly care about their business. You may be amazed at the personal connections you can make, and also how you can help each other professionally. Another option is writing a few personal thank you cards.

Conduct a survey
Get inside the heads of your customers. A survey is a great way to find out what your customers think of your business. Knowing what your customers want is usually half the battle. A survey will give you insights into new directions for your business to go.

Do some research
Lastly, do some market research. Do you know your target market? What types of customers are producing the best revenue for you? Research lets you learn how to keep your best customers and how to reach more like them.